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Posts Tagged ‘Twitter’

Returning to Recruitment

Thursday, February 11th, 2010

Returning to Recruitment can be stressful

Returning to recruitment an easy task? Obviously… evidently not!

After nearly 5 years working in the Recruitment business and a further 17 month stint at “Motherhood”, returning back to the role I love so much would, at first glance, seem the most natural progression to getting yourself  ”back into the workforce”. The excitement of coming back to work and getting right back into the nitty gritty of meeting new people on both sides of the process was endlessly thrilling to me! Afterall… recruitment is recruitment right? Returning to recruitment is now, in 2010, NOT as simple as all that!

The first thing that hits me are words like Facebook, Linkedin, Twitter and… BLOG? I’m suddenly facing a fullforce training schedule on how to use these things on a day to day basis in my fabulous new recruitment role? You want me to write a what?? So here I am, day 2 and after what seems like a year of fear, here I am writing my first blog and all the time thinking how do I incorporate this into recruitment.. but I am told that everyone does it, so I’ll try my best!

What I face now, which for some reason I am quite looking forward to, is this strange new paper free environment with blogs and Tweets and Status Updates as opposed to “File, Print”! My connections, upon returning to recruitment, will no longer be squeezed into the address book at the back of my diary but rather in the form of Connections in Linkedin! I’ve had a look… admittedly, it looks good so who am I to object!

All in all, returning to recruitment looks good so far. I’m told that my fear of blogs will eventually go away.. eventually!

Survival of the obvious

Friday, November 20th, 2009

Twitter becomes more useful to recruiters by integrating with Linkedin

What has the recession taught us?  We went from times of plenty to something approaching mass hysteria in 0.6 seconds flat.  It gave us all a bit of a scare.  More than that; it killed a few agencies completely.

Why have the other recruitment agencies survived?  For most it was a combination of factors.

Recruitment takes place on the internet.  That’s a sweeping statement but largely true.  It is more imperative than ever to be visible online.

We have so many new tools at our disposal too.  Twitter, Linkedin, Blogging, Forums, Facebook.  No longer are we confined to our own websites and a few job boards.  Now we can grow networks and interlink them too.

Linkedin - Facebook in a suit!

How many of you have linked up your twitter job posts to your linkedin status?  That way every time you post a job it goes directly to Twitter, and from there to your Linkedin status (which of course gets sent in status update messages to all your contacts!).  Fantastic.  From posting one job you can have it reach hundreds or even thousands without even having to touch on the number of people the job boards reach.

I knew twitter was good for something!

I’ve drifted a bit from my “Survival of the obvious” heading.  The point is that if you do not make yourself blindingly obvious as a recruiter then you are behind the curve.

If you are not utilising all the great new tools we have then you are trading in a backstreet instead of the main street.

Good marketing is all about visibility and getting your name out there.  If we get it wrong we won’t survive.  How high does your website rank for your chosen keywords?  Who are internet searchers finding first?  If you are not in the first three results of an internet search you are losing out in a big way.

A little investment in Search Engine Optimisation pays for itself.  A little time invested into social media is the best free marketing you can get.