SEO Web design and web development by Webshed

Posts Tagged ‘SEO’

Online Marketing

Tuesday, February 23rd, 2010

Announcing the New Online Marketing Forum.  We are shouting about our latest resource for you.

Online Marketing is the life blood of recruitment agencies.  There is a massive thirst for knowledge out there.  To try and meet that demand Webshed have created a Online Marketing Forum.

The forum has boards for SEO, Online and offline marketing, Social Media, and PR.  The idea is that it will provide a place to ask questions in an anonymous manner.

SEO is a huge area in itself, and since SEO, Marketing, PR and Social Media all tie together, we at Webshed prefer to use the term holistic SEO.  The forum is broken into sections, but for a really good online presence all of the sections should be married together.

The Online Marketing Forum is very new.  As a result there little activity on it.  This will change.  I have just begun actively marketing the forum, and over the next few weeks it will see a spike in activity.  If you have a question or a comment do not be afraid to be the first to post.  After all, every forum has to start somewhere!

The Online Marketing Forum should be a good resource for recruiters who want to learn how to build both their own brand and the company brand online.  It is not just recruiters who will benefit.  Anybody with an online business can use the forum and benefit from free advice.

It is your forum, and will be very much user led.  Enjoy it.  Visit the Online Marketing Forum at http://www.webshed.ie/forum.

No news is good news

Tuesday, January 5th, 2010

Ok, so saying “no news is good news” is a lousy cop out for neglecting the posts on this blog.

The truth is that I have been spending more time on my seo blog.

Recruitment News had a nice Christmas.  Hope you did too.

In fairness though, there has not been a lot of news in recruitment over Christmas.  Another agency (which I had never heard of before) bit the dust.  There is some more news, but I’m saving it for later when I have a bit more time to write.  I’ll try and get around to it this evening.

I have also conducted a small experiment in blogging.  I’m sure you are all aware that it is necessary to keep blogging regularly in order to keep your blog at the top of the pile.

Well I decided to see just how often you need to blog, and how long it takes to regain lost places in the Google rankings.  It turns out that a newish blog like the SEO one lasts only about a week before slipping at least 4 places.  A more established blog will fare better.  It will still slip, but not as much or as fast.

It took me three posts on three successive days to regain my position.

The moral of the story…. my new years resolution is to blog daily.  I may not blog on every blog every day, but I won’t be leaving it for more than a few days between posts.

I have noticed during my surfing that many of you have corporate blogs.  Some of them have not been updated in months.  Why is that?  I’m not going to spend more than five minutes on this one.  Plus, once you get into the habit it gets easier.  Nominate somebody (or some people) to write your blog.  Schedule it.  Mary blogs on Mondays, Trevor on Tuesday, Charlene on Wednesdays etc.  Remember too that if you are using wordpress you do not have to publish the post straight away.  Sometimes, if I get into the swing of writing, I write several and only publish one on the day.  The rest I keep for another day.

As you will have seen from this and many other blogs, you do not have to stay on-topic all the time.  This post has very little to do with Recruitment News, but you will notice that I still managed to mention it!

I’ll be mentioning blogging in my next post too.  Here’s another blogging tip.  If you write several posts on the same/similar topics in succession, they tend to do better in the Google ranking stakes.

Happy new year to you all and happy blogging.

P.s. I am always looking for Recruitment News.  If you work for an agency and have any news (however small it may be) I have no problem plugging it here if I think it may be even vaguely interesting

SEO for Jobs

Monday, November 23rd, 2009

Search Engine Optimisation is not some mystic science

We have all heard of search engine optimisation (SEO).  Recruitment agencies in general have more than a passing interest in ranking well.

In the past we have had to rely on job boards to advertise our jobs.  This was because jobs on our own sites do not rank as well.  What can we do to improve that?

There are a few things.  Unfortunately some of them require some effort on our parts.

  1. Write unique content.  Search engines love unique content.  Most of us use syndicating software to post our jobs.  We post them once and they get sent to multiple sites.  This saves us a ton of time and time is money.  There is a downside though.  In cases of duplicate content (the same text in various places) Search engine algorithms try to find the original source and rate that while giving less importance to other sites.  Since, in general, big job sites get crawled by search engines more regularly than recruiters websites the end result is that your job on a job board is given priority over your own site.  The solution: Rewrite the job description for your own site.  That means that more of your own site has unique content.  It means doing the job twice, but it’s worth it.
  2. Keywords:  Make sure you include terms that you think that people will use to look for that type of job.  “Tiler urgently required” will not have the same impact as “jobs for Tilers” or “Tiling Vacancies”.  Put keywords in both the title and the body of your job description.
  3. Interesting Meta Descriptions: The search results in google and other search engines show the page title followed by the contents of the description tag from the page (<meta name=’description’ content=’blah blah blah’ />).  If this is not filled out google uses content it gets from the page directly.  Don’t leave it up to google.  Sell your job with the description.  Use descriptive words that excite like “fantastic career opportunity”.
  4. Tags: Several job sites allow you to use tags.  (Jobshot.ie and all the associated sites do)  Use them.  Most sites make separate pages out of each tag.  If you are not using them, you are not showing up as well as someone who is using them.