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Posts Tagged ‘Linkedin’

Returning to Recruitment

Thursday, February 11th, 2010

Returning to Recruitment can be stressful

Returning to recruitment an easy task? Obviously… evidently not!

After nearly 5 years working in the Recruitment business and a further 17 month stint at “Motherhood”, returning back to the role I love so much would, at first glance, seem the most natural progression to getting yourself  ”back into the workforce”. The excitement of coming back to work and getting right back into the nitty gritty of meeting new people on both sides of the process was endlessly thrilling to me! Afterall… recruitment is recruitment right? Returning to recruitment is now, in 2010, NOT as simple as all that!

The first thing that hits me are words like Facebook, Linkedin, Twitter and… BLOG? I’m suddenly facing a fullforce training schedule on how to use these things on a day to day basis in my fabulous new recruitment role? You want me to write a what?? So here I am, day 2 and after what seems like a year of fear, here I am writing my first blog and all the time thinking how do I incorporate this into recruitment.. but I am told that everyone does it, so I’ll try my best!

What I face now, which for some reason I am quite looking forward to, is this strange new paper free environment with blogs and Tweets and Status Updates as opposed to “File, Print”! My connections, upon returning to recruitment, will no longer be squeezed into the address book at the back of my diary but rather in the form of Connections in Linkedin! I’ve had a look… admittedly, it looks good so who am I to object!

All in all, returning to recruitment looks good so far. I’m told that my fear of blogs will eventually go away.. eventually!

Irish Recruiters

Thursday, January 7th, 2010

Declan Fitgeralds Hat Tip Award

Declan Fitzgerald, the Microsoft recruiter who started of the Irish Recruiters group on Linkedin decided to hold his own Recruitment Awards over the Christmas period.

Dubbed the Irish Recruiters Hat Tip awards, Declan asked for nominations from the pool of over 1,000 members of the Linkedin Group.

You can check out the results for yourself.

While there are several recruitment agencies and individuals mentioned in the awards, it is unfortunate that being the organiser, Declan could not be mentioned himself.

Declan is a massively keen social media exponent.  It is perhaps not surprising, since he is an in-house recruiter for Microsoft, that he is somewhat obsessed by technology – not that I can talk!  Thus the awards focuses solely on the use of technology and ability to adapt to technology by recruiters.

I don’t know of any other recruiter who has managed to grow a linkedin group so successfully.  In fact Declan’s impact on the recruitment industry was such that, after he organised his first conference for recruiters, there where whispers that he was trying to take over from the National Recruitment Federation.  This is absolutely not the case, but it is a strong indicator of the ground breaking work he was doing bringing Irish recruiters together.

The Irish Recruiters group came about at a time when the Irish Recruitment industry was just waking up to the potential of Social Media for Recruitment.  The first tentative steps were being made, and everybody was hungry for information on how to use it without time wasting.  Declan saw the opportunity and acted on it.

So Declan, here’s a hat tip back at you!

Survival of the obvious

Friday, November 20th, 2009

Twitter becomes more useful to recruiters by integrating with Linkedin

What has the recession taught us?  We went from times of plenty to something approaching mass hysteria in 0.6 seconds flat.  It gave us all a bit of a scare.  More than that; it killed a few agencies completely.

Why have the other recruitment agencies survived?  For most it was a combination of factors.

Recruitment takes place on the internet.  That’s a sweeping statement but largely true.  It is more imperative than ever to be visible online.

We have so many new tools at our disposal too.  Twitter, Linkedin, Blogging, Forums, Facebook.  No longer are we confined to our own websites and a few job boards.  Now we can grow networks and interlink them too.

Linkedin - Facebook in a suit!

How many of you have linked up your twitter job posts to your linkedin status?  That way every time you post a job it goes directly to Twitter, and from there to your Linkedin status (which of course gets sent in status update messages to all your contacts!).  Fantastic.  From posting one job you can have it reach hundreds or even thousands without even having to touch on the number of people the job boards reach.

I knew twitter was good for something!

I’ve drifted a bit from my “Survival of the obvious” heading.  The point is that if you do not make yourself blindingly obvious as a recruiter then you are behind the curve.

If you are not utilising all the great new tools we have then you are trading in a backstreet instead of the main street.

Good marketing is all about visibility and getting your name out there.  If we get it wrong we won’t survive.  How high does your website rank for your chosen keywords?  Who are internet searchers finding first?  If you are not in the first three results of an internet search you are losing out in a big way.

A little investment in Search Engine Optimisation pays for itself.  A little time invested into social media is the best free marketing you can get.