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Posts Tagged ‘Facebook’

Returning to Recruitment

Thursday, February 11th, 2010

Returning to Recruitment can be stressful

Returning to recruitment an easy task? Obviously… evidently not!

After nearly 5 years working in the Recruitment business and a further 17 month stint at “Motherhood”, returning back to the role I love so much would, at first glance, seem the most natural progression to getting yourself  ”back into the workforce”. The excitement of coming back to work and getting right back into the nitty gritty of meeting new people on both sides of the process was endlessly thrilling to me! Afterall… recruitment is recruitment right? Returning to recruitment is now, in 2010, NOT as simple as all that!

The first thing that hits me are words like Facebook, Linkedin, Twitter and… BLOG? I’m suddenly facing a fullforce training schedule on how to use these things on a day to day basis in my fabulous new recruitment role? You want me to write a what?? So here I am, day 2 and after what seems like a year of fear, here I am writing my first blog and all the time thinking how do I incorporate this into recruitment.. but I am told that everyone does it, so I’ll try my best!

What I face now, which for some reason I am quite looking forward to, is this strange new paper free environment with blogs and Tweets and Status Updates as opposed to “File, Print”! My connections, upon returning to recruitment, will no longer be squeezed into the address book at the back of my diary but rather in the form of Connections in Linkedin! I’ve had a look… admittedly, it looks good so who am I to object!

All in all, returning to recruitment looks good so far. I’m told that my fear of blogs will eventually go away.. eventually!

Hotgirl69@gmail.com, if you want a job change your email address!

Wednesday, January 13th, 2010

Email addresses you should not use for job hunting

It is astounding how many people send in CV’s from email addresses that do them no favours what so ever.  I have no problem with anybody calling themselves hotgirl69@gmail.com, stud09@hotmail.com or mushroom.trev@ucd.ie, but I do not want to see it on a job application.  Yes It amuses me, it makes me laugh and it may even make me remember you.  The trouble is you really don’t want to be remembered for your decidedly dodgy email address.

How is a recruiter supposed to put you forward as a professional in your field when they know that you are willing to use an email address like the above to promote yourself.  Ireland is not quite the repressive Catholic Ireland it used to be, but alluding to sexual prowess, recreational drug taking or criminality is not clever.

It could perhaps be excused if it were not so simple to get a new email address that is more professional. trevor.sorbie@gmail.com is a lot better than mushroom.trev.

Now that that is off my chest, do I really have to go into making your profile private on facebook and cleaning up your Linkedin profile?  Good.  Oh, just one thing on facebook.  If, like me you are linked to Saddam Hussain, Salman Rushdie, Osama Bin Laden and George Bush, just because you though it was funny… be aware that you cannot make your friends private.  If you are looking for a job then ditch your less admirable, politically incorrect, or controversial friends.  You do not want somebody else getting your job just because you inadvertently offended your would be boss by linking to somebody they despise.

Web 2.0 Cloud computing in recruitment

Friday, November 27th, 2009

Got a headache with your servers.  Take one Cloud computing pill to relieve tension

Here is the thing.  You can have a server with your entire database on it.  You have to back it up, have redundancies in place, ensure it is physically secure, keep the hardware and software on it up to date, protect it from power outages or spikes.  It’s an expensive thing to run if it is done properly.

That is why, increasingly, recruitment agencies are turning to hosted software.  The company that provides your recruitment software keep the server.  They are responsible for backing it up, keeping it running smoothly, and keeping it up to date.

It runs over the internet.  This is cloud computing.  Your software and database are “out there” in the cloud that is the internet.  Obviously there is a server involved, but you don’t need to know about it.  All you have to do is log into your software.

The result.. no headaches.  Don’t have an IT team.  Not a problem. You pay to have somebody else worry about it.

The benefits:-

  1. Reduced staff (You can reduce your IT team)
  2. Lower cost desktops.  Your desktops will only need an internet connection.  They will not have to have any hefty, resource draining software running on them.  In other words, you don’t have to buy higher end machines.  You just need a good internet connection.
  3. Offices split over several locations do not need complicated VPN tunnels set up to communicate between several servers.  Again, all you need is an internet connection.
  4. Lower Maintenance bills for your hardware and software.  Computers need regular attention to keep running smoothly.  Using a cloud solution makes that someone elses problem.
  5. If your business burns down you can be up and running again as soon as you have a working PC and an internet connection.
  6. It is much harder for data theft to take place on your premises (nobody can plug a USB key into your server and download your database)
  7. Someone to shout at.  It’s nice to have somebody else to give out to if everything is not running entirely smoothly.  You will have a whole team of them to work on getting it right.

The Disadvantages:-

  1. The cost is higher from your provider (but this should still work out less expensive than having to upgrade your own server).  Have you virtualised your servers yet?  That will be done for you.
  2. Lack of control.  You give up some of the control you have over your systems.  In general you will be giving control to people who are better qualified to look after them anyway.
  3. High bandwidth requirements.  While you can be extremely portable (particularly if you use Voice over Internet for your telephony), the internet connections needed for each staff member and for voice calls will use up a considerable amount of bandwidth.  A 3 meg broadband connection may be ok for general occasional browsing, but you are likely to need considerably more.  If you are based in the center of one of our metropoli then this is not a problem (apart from the expense), but outside our major cities broadband speeds are still embarrassingly low and can’t cope.  Even where higher broadband speeds are offered. The actual speed often falls far short.
  4. Online security.  While it will be in the hands of your provider, by using online services security will never be as good as a closed system.  Then again, if you have a wireless network then your security is not great anyway.  If you have not upgraded your security from the Eircom default you can be hacked in under a minute!  Still, If you want total control over your security then you need to keep your servers under your own roof.
  5. You have no say in who your service provider hires.  If you hire your own IT personnel then you know what you are getting.  You can check references, look at their linkedin profiles, facebook and see who has recommended them.  You build a bond of trust and loyalty with your employees.  That is all out of your control with a cloud based recruitment system.

Ready to take a further plunge into Web 2.0?  Some of you have already!

Survival of the obvious

Friday, November 20th, 2009

Twitter becomes more useful to recruiters by integrating with Linkedin

What has the recession taught us?  We went from times of plenty to something approaching mass hysteria in 0.6 seconds flat.  It gave us all a bit of a scare.  More than that; it killed a few agencies completely.

Why have the other recruitment agencies survived?  For most it was a combination of factors.

Recruitment takes place on the internet.  That’s a sweeping statement but largely true.  It is more imperative than ever to be visible online.

We have so many new tools at our disposal too.  Twitter, Linkedin, Blogging, Forums, Facebook.  No longer are we confined to our own websites and a few job boards.  Now we can grow networks and interlink them too.

Linkedin - Facebook in a suit!

How many of you have linked up your twitter job posts to your linkedin status?  That way every time you post a job it goes directly to Twitter, and from there to your Linkedin status (which of course gets sent in status update messages to all your contacts!).  Fantastic.  From posting one job you can have it reach hundreds or even thousands without even having to touch on the number of people the job boards reach.

I knew twitter was good for something!

I’ve drifted a bit from my “Survival of the obvious” heading.  The point is that if you do not make yourself blindingly obvious as a recruiter then you are behind the curve.

If you are not utilising all the great new tools we have then you are trading in a backstreet instead of the main street.

Good marketing is all about visibility and getting your name out there.  If we get it wrong we won’t survive.  How high does your website rank for your chosen keywords?  Who are internet searchers finding first?  If you are not in the first three results of an internet search you are losing out in a big way.

A little investment in Search Engine Optimisation pays for itself.  A little time invested into social media is the best free marketing you can get.