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Posts Tagged ‘Blogging’

No news is good news

Tuesday, January 5th, 2010

Ok, so saying “no news is good news” is a lousy cop out for neglecting the posts on this blog.

The truth is that I have been spending more time on my seo blog.

Recruitment News had a nice Christmas.  Hope you did too.

In fairness though, there has not been a lot of news in recruitment over Christmas.  Another agency (which I had never heard of before) bit the dust.  There is some more news, but I’m saving it for later when I have a bit more time to write.  I’ll try and get around to it this evening.

I have also conducted a small experiment in blogging.  I’m sure you are all aware that it is necessary to keep blogging regularly in order to keep your blog at the top of the pile.

Well I decided to see just how often you need to blog, and how long it takes to regain lost places in the Google rankings.  It turns out that a newish blog like the SEO one lasts only about a week before slipping at least 4 places.  A more established blog will fare better.  It will still slip, but not as much or as fast.

It took me three posts on three successive days to regain my position.

The moral of the story…. my new years resolution is to blog daily.  I may not blog on every blog every day, but I won’t be leaving it for more than a few days between posts.

I have noticed during my surfing that many of you have corporate blogs.  Some of them have not been updated in months.  Why is that?  I’m not going to spend more than five minutes on this one.  Plus, once you get into the habit it gets easier.  Nominate somebody (or some people) to write your blog.  Schedule it.  Mary blogs on Mondays, Trevor on Tuesday, Charlene on Wednesdays etc.  Remember too that if you are using wordpress you do not have to publish the post straight away.  Sometimes, if I get into the swing of writing, I write several and only publish one on the day.  The rest I keep for another day.

As you will have seen from this and many other blogs, you do not have to stay on-topic all the time.  This post has very little to do with Recruitment News, but you will notice that I still managed to mention it!

I’ll be mentioning blogging in my next post too.  Here’s another blogging tip.  If you write several posts on the same/similar topics in succession, they tend to do better in the Google ranking stakes.

Happy new year to you all and happy blogging.

P.s. I am always looking for Recruitment News.  If you work for an agency and have any news (however small it may be) I have no problem plugging it here if I think it may be even vaguely interesting

Survival of the obvious

Friday, November 20th, 2009

Twitter becomes more useful to recruiters by integrating with Linkedin

What has the recession taught us?  We went from times of plenty to something approaching mass hysteria in 0.6 seconds flat.  It gave us all a bit of a scare.  More than that; it killed a few agencies completely.

Why have the other recruitment agencies survived?  For most it was a combination of factors.

Recruitment takes place on the internet.  That’s a sweeping statement but largely true.  It is more imperative than ever to be visible online.

We have so many new tools at our disposal too.  Twitter, Linkedin, Blogging, Forums, Facebook.  No longer are we confined to our own websites and a few job boards.  Now we can grow networks and interlink them too.

Linkedin - Facebook in a suit!

How many of you have linked up your twitter job posts to your linkedin status?  That way every time you post a job it goes directly to Twitter, and from there to your Linkedin status (which of course gets sent in status update messages to all your contacts!).  Fantastic.  From posting one job you can have it reach hundreds or even thousands without even having to touch on the number of people the job boards reach.

I knew twitter was good for something!

I’ve drifted a bit from my “Survival of the obvious” heading.  The point is that if you do not make yourself blindingly obvious as a recruiter then you are behind the curve.

If you are not utilising all the great new tools we have then you are trading in a backstreet instead of the main street.

Good marketing is all about visibility and getting your name out there.  If we get it wrong we won’t survive.  How high does your website rank for your chosen keywords?  Who are internet searchers finding first?  If you are not in the first three results of an internet search you are losing out in a big way.

A little investment in Search Engine Optimisation pays for itself.  A little time invested into social media is the best free marketing you can get.