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SEO for Jobs

Search Engine Optimisation is not some mystic science

We have all heard of search engine optimisation (SEO).  Recruitment agencies in general have more than a passing interest in ranking well.

In the past we have had to rely on job boards to advertise our jobs.  This was because jobs on our own sites do not rank as well.  What can we do to improve that?

There are a few things.  Unfortunately some of them require some effort on our parts.

  1. Write unique content.  Search engines love unique content.  Most of us use syndicating software to post our jobs.  We post them once and they get sent to multiple sites.  This saves us a ton of time and time is money.  There is a downside though.  In cases of duplicate content (the same text in various places) Search engine algorithms try to find the original source and rate that while giving less importance to other sites.  Since, in general, big job sites get crawled by search engines more regularly than recruiters websites the end result is that your job on a job board is given priority over your own site.  The solution: Rewrite the job description for your own site.  That means that more of your own site has unique content.  It means doing the job twice, but it’s worth it.
  2. Keywords:  Make sure you include terms that you think that people will use to look for that type of job.  “Tiler urgently required” will not have the same impact as “jobs for Tilers” or “Tiling Vacancies”.  Put keywords in both the title and the body of your job description.
  3. Interesting Meta Descriptions: The search results in google and other search engines show the page title followed by the contents of the description tag from the page (<meta name=’description’ content=’blah blah blah’ />).  If this is not filled out google uses content it gets from the page directly.  Don’t leave it up to google.  Sell your job with the description.  Use descriptive words that excite like “fantastic career opportunity”.
  4. Tags: Several job sites allow you to use tags.  (Jobshot.ie and all the associated sites do)  Use them.  Most sites make separate pages out of each tag.  If you are not using them, you are not showing up as well as someone who is using them.

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